Travel bloggers & influencers: Establishing the authenticity from the facade

Shebs Alom
14 min readApr 10, 2021
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Living the dream

Over the last decade, travel blogging has become a career path that many people have undertaken. Once established, your blog can earn thousands of pounds a month, leading to other income streams outside the blog. The same goes with travel influencers: The very best can make thousands of pounds a post on Instagram.

It’s a remarkable life to live: living continuously on the road and creating content all year round. Life couldn’t be any better if you love travelling. You are living the dream.

I first started hosting my podcast at the beginning of the COVID-19 pandemic, which can be seen on my YouTube channel, and several questions hit me when I was interviewing someone: Are travel bloggers or influencers who they say they are? Can we believe what we see on social media? What lengths do bloggers and influencers go to, to be part of the industry? Are there too many material incentives that cause freebie grabbers to give up telling their genuine accounts and travel experiences, and how does this impact other bloggers’ and influencers’ business?